There are numerous courses you can find online, and their number keeps increasing each day. But just because they are extremely popular among users doesn’t mean that each has high quality.
Moreover, according to the latest research, less than 15% of users complete the online courses they paid for. In other words, many people buy courses but don’t finish them. This surprising number can be explained only by one phenomenon – many courses are boring and not human-centric.
So, if you’re an expert selling online courses and wondering how you can optimize your online courses to improve your user experience, then keep reading – we’ve gathered the top proven techniques to help you in this task.
How To Optimize Your Online Courses
1. Choose The Right Technologies
Every technology you use in studying can make or break the deal. When you choose a platform, tool, or technology, you choose them to help you – not distract. So, make sure to get the best free CRM tool when you’re choosing software to keep all the communication with your customer in one place. Likewise, when you’re looking for a platform where you can host your online courses, it’s better to take some time and choose the one that seems to fit your needs and requirements the most. You need it to be slick and easy to use both for you and your students. You’d also like to choose a well-known and secure platform to avoid distractions or cybersecurity issues.
Remember, the tools you choose to use can significantly improve your customer experience.
2. Use an Effective Speaking Pace
Many online courses fail because the speaker doesn’t talk at the right pace. If your educational videos are too slow, then they can seem uninteresting. Needless to say that the user won’t like to continue their lessons.
On the other hand, if the speaker talks too fast, many users may have difficulties following the topic and understanding the lessons.
Online participants are very similar to school students – they like to listen to entertaining teachers with good energy. So, make sure to choose your speakers wisely, or, if you’re the one who’s going to introduce the topic, then make sure to choose the right pace.\
3. Use Different Educational Formats
When you’re selling online courses, using different formats is always a great idea. If your main courses are in text format, include images. On the contrary, if you’re selling video courses, make sure to have them in text formats so it’ll be easier for your students to find needed information.
The best content types are the following:
- Videos
- Text lessons
- PDFs, templates, and spreadsheets
- Audio lessons
- Worksheets
So, make sure to include more than one content type in your courses.
Final Thoughts
Online courses are extremely popular among different users. There are educational videos and training for almost every niche. But this doesn’t mean that it’s easy to optimize and manage courses that are interesting and profitable.
Fortunately, if you follow our tips, you’ll create the best courses out there!
